By Heidi Isern (Contributing Writer, Women 2.0)
Last night I attended the event, “Face to Face: The Women Behind the Brands,” sponsored by Gilt City. Present were founding members and key executives from brands like Minted, Eventbrite, Decorati, SkinnyScoop, Ecomom and others.
Over champagne and mini cupcakes, each woman gave an interesting fact about herself before presenting her business. Interestingly, the personal story that each woman revealed was intimately tied to her company’s product. The companies were launched as an extension of personal passion.
Founder Mariam Naficy of the crowd-sourced site Minted had a personal interest in fine stationary and the (hand) written word. While dating her husband they wrote letters to each other for three years when he lived in Japan. However, you don’t have to be in a long distance relationship to appreciate accessible designs. Minted has been growingly rapidly as remote designers are connected to the stationary savvy. Minted's first contest had 600 entrants. Their last one had over 2,500. “I am bringing talent from all over the world to the buyer!” Mariam said.
Larissa Dinh, Co-Founder and Head of Product for Skinny Scoop, an information sharing site for women, is not only passionate about creating lists, but also for creating a product for women. “Most male designers think they can take some object, paint it pink, and it’s for a woman, “ she said. Larissa, however, paints more than just pink and works hard to create something uniquely of value for female information seekers. “The web is like my canvas.”
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